We live in the age of the bespoke – whether it’s shoes, bags, suits, or accessories. What was once considered excessive and vain actually brings a lot of benefits – and returns to investments – that were once largely unknown. Customized floor mats, far from a luxury, can have many positive impacts on your business.
Your business’ floors are a marketing and sales powerhouse. Are you maximizing this potential? While there is unquestionable merit to the efficacy of creating visual cues through store windows, wall displays, and traditional signages, floors are an untapped marketing tool that is now gaining popularity thanks to the marketing benefits of good old floor mats. Custom logo mats have risen from the lowly ranks of a mere instrument in keeping floors clean to a powerful marketing machine that is sure to bring in the sales.
