Your business’ floors are a marketing and sales powerhouse. Are you maximizing this potential? While there is unquestionable merit to the efficacy of creating visual cues through store windows, wall displays, and traditional signages, floors are an untapped marketing tool that is now gaining popularity thanks to the marketing benefits of good old floor mats. Custom logo mats have risen from the lowly ranks of a mere instrument in keeping floors clean to a powerful marketing machine that is sure to bring in the sales.
Unless your floors are concrete or tile, you should know that moisture is not exactly your flooring’s best friend and that water damage is one of the most expensive things that can happen to your business space.
It’s nothing new in the marketing world that color symbolism plays a huge role in company branding. This is because each color invites very specific emotions from individuals based on their culture and associations. Color symbolism comes into play when businesses create their logo, develop their website and even choose the wall color inside their business space. But what about the supposedly smaller things? For example, the floor mats your customers step on when they first open that door?
How do you know when it’s time to replace your floor mats?
Commercial mats, whether we’re talking about the dust-busting entrance mats or the ergonomic, all-important anti-fatigue mats in your work room, will eventually reach the absolute end of their wear-and-tear capacity. And knowing when to replace them is as important as making the first purchase.